Summer School of Media Communications

An intense course in theory and practice of media communications
(the press, radio, television, the Internet, PR, advertising)

August, 26 September, 8 2018

Grodno, the Republic of Belarus

About us

Summer School of Media Communications

  • The cultural and educational project is launched for young people interested in media world.
  • An intense course in theory and practice of media communications
  • Brief to introduction to Eastern European media
  • Up-to-date information on different spheres of media communications: press, radio, television, the Internet, PR, advertising
  • The Summer School includes:

  • Practical experience aimed at developing skills in media genres: photo report, TV- show, radio interview, press-release, case-story, etc.
  • Individual and team work on creative tasks in media communications.
  • Introduction to Belarussian regional and national media.
  • Immersion into media sphere and everyday communication with the representatives of Grodno professional media community.

    As a bonus to the Summer School of Media Communications, you will get acquainted with the history and culture of Grodno and Belarus (excursions, weekend tours), everyday practice of the spoken Russian language.


  • Curriculum (schedule)


    Day 1
    26.08.2018
    (Sunday)

    Arrival, registration, accommodation

    Day 2
    27.08.2018
    (Monday)

     

    10.00 – 13.00

     

     

    The press day

    Lecture on history and up-to- dateness of the Belarussian press.

    Workshop in organization of press service work in the University

     

     

     

    14.00 –15.30

     

     

     

    Educational press-tour in Yanka Kupala State University of Grodno

    The tour includes: the History of Development Museum, the Students Media Centre, The Public Relations Centre.

     

     

    16.00 – 17.30

    Excursion to a newspaper editorial office in Grodno

    Day 3
    28.08.2018
    (Tuesday)

     

     

    10.00 – 13.00

     

     

    Internet Communications Day

    Workshop in communications via the Internet

    A round-table on the topic I am in a social media: an ABC of media competence.

    Creation of the account of the Summer School of Media Communications in one of the social networks. A work plan on the account maintenance.

     

     

    14.00 –15.30

     

     

    Media Quest from creators of the Media House project.

     

    16.00 – 18.00

     

    The Introduction to Grodno City Excursion.

     

    Day 4
    29.08.2018
    (Wednesday)

     

    Media Holding day

    Visiting of National State Tele-Radio Company of the Republic of Belarus media holding (Minsk)

    Day 5
    30.08.2018
    (Thursday)

     

    10.00 – 13.00

     

    Television day

    Workshop in organization of local TV-channel work.

     

     

    14.00 –16.30

     

     

    The excursion to the television and radio company in Grodno.

     

     

    16.00 – 18.00

     

    A TV program recording at the local TV-channel of Grodno.

     

    Day 6
    31.08.2018
    (Friday)

     

    10.00 – 13.00

     

    Cinema, theatre and literature day

    Workshop in acting.

     

     

    14.00 –16.00

     

     

     

    An introduction to the work experience of entertainment media complex Grodnooblkinovideoprokat (Grodno Youth Centre)

     

     

    16.30 – 18.00

     

     

    Excursion: literary Grodno

     

     

    18.30 – 20.00

     

    Meeting youth theatrical and poetic studio Aura.

     

    Day 7
    01.09.2018 (Saturday)

     

    A weekend tour:

    Route 1. Augustovsky Channel.

    Route 2. Belovezhskaya Pustcha

    Day 8
    02.09.2018 (Sunday)

     

    A weekend tour:

    Route 3. Grodno manor Karobchitsi.

    Route 4. Belarussian castles: Lida, Mir, Novogrudok

    Day 9
    03.09.2018 (Monday)

     

    10.00 – 13.00

     

    Photography day

    Workshop in travel-photo genre.

     

     

    14.00 –16.00

     

     

    Preparing photo-report Grodno is a little Paris.

     

     

    16.30 – 18.00

     

     

    Photoshoot of the Summer School of Media Communications participants

     

     

    18.00 – 19.00

     

    Visiting photo exhibition at the Grodno photo club.

     

    Day 10
    04.09.2018 (Tuesday)

     

    10.00 – 13.00

     

    Radio day

    Workshop on voice training for radio host beginners.

     

     

    14.00 –16.00

     

     

    Participating in work organization of a mobile radio studio.

     

     

    16.30 – 18.00

     

    Interview recording at the radio studio.

     

    Day 11
    05.09.2018 (Wednesday)

     

    10.00 – 13.00

     

    Public relation day

    Workshop on media events organization.

     

     

    14.00 –16.00

     

     

    Preparations for the Summer School of Media Communications closing ceremony: developing the concept and programme of the event, planning work with the press.

     

     

    16.30 – 18.00

    Preparation of press-releases, invitation of mass media residents, Internet support.

     

    Day 12
    06.09.2018 (Thursday)

     

    10.00 – 13.00

     

    Advertising day

    Workshop on project management in advertising.

     

     

    14.00 –16.00

     

    Workshop on public speech preparation.

     

     

    16.30 – 18.00

     

    Visiting of an advertising agency in Grodno.

    Case analysis, prepared by specialists in advertising sphere.

    Day 13
    07.09.2018
    (Friday)

     

    10.00 – 13.00

     

    Closing ceremony of the Summer School of Media Communications

    Practical part: conducting media event.

     

     

    14.00 –16.00

     

    Information support, preparation of photo, video and text materials on the results of the event.

     

    16.30 – 18.00

     

    Preparation of portfolios on the results of the Summer School of Media Communications.

     

    Day 14
    08.09.2018 (Saturday)

     

    Departure

     



    Professional team


    Sergei Leshuk

    Specialist in Marketing and Advertising

    Sergei Banifacyi Morozov

    Photographer

    Tatiana Sidorenko

    TV host

    Uliana Shubko

    Radio host



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    Cost

    Participation

    175
    • Lectures attendance
    • Workshop participation
    • Media quest
    • Additional activities:
      30 Awgustovsky channel/Belovezhskaya pustcha

    Accommodation

    2,5
    • 30 for two-week accommodation at YKSUG hostel
    • 827 for hotel accommodation

    Transportation

    0,25
    • ~ 0,25 Transportation via trolleybus / bus

    Dinner

    2-3
    • University canteen

    Summer School of Media Communications